The 90-Second Pipeline™ — Live Build Session | Practice Builders
Practice Builders
Practice Builders
Kathryn Brown

Live Build Session

Your entire pipeline… reviewed, prioritized, and followed up… in 90 seconds.

You bring real names from your pipeline.
We install The 90-Second Pipeline™ live, together.
You leave with outreach and referral asks ready to send.

June 3, 202612:00pm ET · Zoom$17
Reserve Your Seat — $17

Zoom link delivered after purchase.

The Problem

You know who deserves follow-up.

Prospects who stopped returning calls.

Past clients you haven’t talked to in months.

That referral source you keep meaning to reach out to — and the one who said “not right now” six weeks ago.

You know some of them are going cold.

But you don’t have a system that reads the whole list at once.

One that tells you which contacts need attention now, which can wait, and what to say to each one.

So you reach out when you remember to. One at a time. Usually too late.

Why This Works

Follow-up works. It just doesn’t scale.

You follow up one person at a time. Open a thread, think about what to say, write something, hit send.

Then you move on, and the rest of the list stalls.

The 90-Second Pipeline™ works differently.

Three skills wired together. The first reads your entire pipeline at once — who’s going cold, who’s ready, and where you need a different approach.

The second writes the outreach for each person, matched to the relationship and what happens next.

The third identifies which contacts are ready for a referral ask — and writes the ask. Not a generic “know anyone?” but a specific ask based on the relationship and what they know about your work.

What You’ll Build

In 60 minutes, you build this yourself — with your real data, with guidance, in real time.

01

Load Your Pipeline

5–10 real names.
Prospects, past clients, stalled conversations.
Name, relationship, last contact, status.

02

Run the Pipeline Review

Reads all of them at once.
Flags who’s going cold, spots patterns across the full list, and ranks by priority.

03

Generate Your Follow-Up

Each contact gets a different strategy — re-engage, nudge, direct ask, or let go.
Plus the actual outreach, written for each person.

04

Trigger Your Referral Asks

The system identifies which contacts are ready for a referral ask — and writes it. Not “know anyone?” A specific ask based on the relationship and what they know about your work.

You leave with a prioritized pipeline, personalized outreach, and referral asks — all ready to send tomorrow.

What the System Produces

This is what you leave with.

Actual output, built during the session.

Pipeline Priority Map

Every contact ranked — which ones need attention this week, which can wait, and which ones you should stop chasing.

Pattern Analysis

What’s happening across your whole pipeline.
Where things are stalling. What you’re missing.

Personalized Outreach

A different message for each person.
Based on the relationship, the history, and what makes sense next.

Referral Asks

Which contacts are ready for a referral ask — and the ask itself.
Specific to the relationship, not a generic template.

All of it built from your data, in the session — none of it from a template.

The Full Map

Pipeline is one of nine systems.

Every practice has three problems.
Each one has three systems that solve it.

Today we build the first piece of WIN.

WIN — Pipeline

The 90-Second Pipeline™ ←
The One-Page Close™
The Proof Engine™

DELIVER — Process

Day One Done™
Never Wing It™
Never Go Dark™

GROW — Product

The Scope Lock™
Never Lose a Client™
Educate & Delegate™

You’ll see the full map. We build one piece of it together.

How It Works

Three things to do before June 3.

01

Write down your names

5–10 people from your pipeline.
Name, relationship, last contact, status.

02

Open Claude

Have a paid Claude account ready.
We build inside it during the session.

03

Show up June 3

12:00pm ET on Zoom.
90 minutes. You leave with a working system.

Built for You If

You have people you should be following up with — and aren’t
Your pipeline lives in your head, a spreadsheet, or scattered notes
You want to build something with your data, not watch a presentation

Not for You If

You don’t have a pipeline yet (you need leads first, not a follow-up system)
You want a passive webinar (this is an active build session)
You have automated follow-up running across your full pipeline

Who’s Running This

Kathryn Brown

25 years deploying operational systems into consulting firms, advisory practices, and professional services businesses.

The 90-Second Pipeline™ is one of nine systems in the Practice Builders framework — the same methodology used inside her advisory engagements.

What’s Included

$17

60-minute live build session
June 3, 12:00pm ET on Zoom

The 90-Second Pipeline™
Three skills wired into one system, installed with your real data

Personalized outreach
For every contact on your list. Ready to send.

Referral asks
Identified and written for the right contacts

WIN / DELIVER / GROW framework
The full map. Nine systems.

Q&A after the build
Stay on for tactical questions about what you built

Build session recording
If you can’t make it live (Q&A is not recorded)

Reserve Your Seat — $17

Live build session. June 3 at 12:00pm ET.

Questions

What do I need to bring?

5–10 names from your pipeline.
For each: name, how you know them, last contact, and current status.
That’s it.

Do I need a paid Claude account?

Yes. The skills run inside Claude and require a paid account to upload.

What if I can’t make it live?

You get the recording of the build session.
Q&A happens after the build for anyone who stays on — live-only, not in the recording.
The real value is building live with your data.

Will you pitch me something at the end?

I’ll show you the full framework and mention the membership.
No high-pressure close.
What you build is yours whether you join anything else or not.

Reserve Your Seat

One session. Your data. Outreach and referral asks ready to send.

60-minute live build session — June 3, 12:00pm ET
The 90-Second Pipeline™ built with your real data
Personalized outreach ready to send tomorrow
Referral asks identified and written for the right contacts
WIN / DELIVER / GROW framework — nine systems mapped
Q&A after the build (live-only) + build session recording
Reserve Your Seat — $17

Zoom link delivered immediately after purchase.

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Results vary by individual. The systems and frameworks taught in this workshop require your own implementation. No specific outcomes are guaranteed.

Practice Builders is a brand of Creating Your Plan · 2026 · All Rights Reserved

Questions? kathryn@creatingyourplan.com

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